Solving Intention-Gaps with a Nudge: Sharing Lessons from Applied Behavioral Economics in Reproductive Health
*Recommended Audience: Introductory/Undergraduate Students, Young Professionals/Graduate Students, and Mid-level Professionals
Behavioral Economics (BE) is an emerging field that draws on social psychology and economics research to change behavior. MSI has partnered with ideas42, a BE non-profit research and design organization, to identify behavioral challenges that prevent women and men from seeking out the sexual and reproductive health services offered at MSI centers in Nepal and Uganda. In this Mini-U session, MSI and ideas42 will teach students the principles of BE, and how they can be applied to sexual and reproductive health and broader global health work. Participants will be given a case study and will be asked to break into groups to participate in a moderated discussion about behavioral barriers, design implications, and considerations for testing.
Speakers: Karina Lorenzana, ideas42; Marissa Weeks, Marie Stopes International