Making the Case for Global Health: Why Communications Matters
*Recommended Audience: Young Professionals/Graduate Students, Mid-Level Professionals, and Experienced Professionals
This session seeks to highlight the critical role that strategic communication plays when positioning any global health issue with a variety of audiences, especially at a time when there is more pressure to focus on domestic issues or other pressing global topics. This is an opportunity to think creatively about how to frame global health in a way that educates, empowers and inspires action with a variety of audiences. Participants will be exposed to a few examples of global health campaigns that have been particularly successful in positioning key issues such as malaria, HIV/AIDS and polio. Given the increasing role of social media as a critical component of a larger communication strategy, participants will also learn about the difference between sharing information versus audience engagement.
Speakers: Beatrice M. Spadacini, USAID; Rabab Pettitt, USAID; Rachel Smidt, USAID