Direct-to-Consumer Approach: Gender, Youth, and Contraceptive Use in Uganda

Direct-to-Consumer Approach: Gender, Youth, and Contraceptive Use in Uganda

Two key drivers of HIV incidence in Uganda are: personal understanding of and attitudes towards HIV, high risk sexual behaviors including early sexual debut, multiple sexual relationships, limited and inconsistent condom use; and commercial sex. In 2016, WI-HER introduced its innovative iDARE (Identify, Design, Apply/Assess, Record, Expand) Approach to develop a gender-sensitive direct-to-consumer strategy to successfully reduce HIV infection, unplanned pregnancy, and gender-based violence among adolescent girls and young women (AGYW) in Uganda. AGYW are now empowered to identify gender gaps that affect health outcomes, including advocating to involve their sexual partners and parents/guardians in the activity. Presenters will share research findings, with a focus on sharing critical actions, best practices, resources, and tools. Participants will work together to apply these principles to real scenarios.